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General Information:
Direct Marketing Audit Systems is located in scenic Northwestern Saint Louis County, Missouri, within minutes of downtown Saint Louis to the East, and historic Saint Charles to the West.  DMAS was founded in 1991, and is here for the future, as a full service Direct Marketing Service Bureau.


What We Do:
Our services include merge/purge, postal qualification, sanitation and enhancement, maintenance, list rental fulfillment, counts and reports, and more!  For more detail, check out our Services page.  To contact a representative about meeting your needs, contact us, and we will show you what solutions Direct Marketing Audit Systems has to offer.


The DMAS Advantage:
We code and maintain most of our own applications, and are able to match customer needs, instead of forcing customers to conform to the restrictions of "canned" solutions.

From process workstations to our web server, our systems are built, maintained, and hosted by our own IT Department, not by 3rd party vendors.  This gives us greater control, security, and flexibility, to ensure we can meet your needs quickly, whether the request is a simple list order or a complex cloud computing solution.

We have developed a merge/purge process that has not been beaten in head-to-head tests.  With a customizable 3-pass process, we typically find 1 to 3 percent more duplicates in files thought to be duplicate free.  Our extensive toolbox includes software to perform operations such as file matching, data appending, and file updating and householding.


Key People
Dennis Hupp
  Founder and Owner
Mike Hines
  Database Maintenance Manager
Tom Donovan
  VP, List Management Services
Travis McMillian
  Information Technologies Manager
Cherie Hodgkins
  Human Resources Manager
Paul Chua
  List Order Fulfillment and Update Specialist
Adrian Mitchell Coats
  Systems Administrator
Details
Dennis Hupp

Dennis' prior experience was as VP of Data Processing (IT) with Market Development Corporation and Metromail Corporation.  Much of his time was spent developing and perfecting IT services for direct marketers using mainframe computers.
Dennis started DMAS in July, 1991 and established the ability to perform mainframe quality work on PCs.  This gave DMAS a giant cost and flexibility advantage over the major direct marketing service bureaus.
Currently, Dennis guides the day to day operations, and develops and oversees specific projects as required.
Mike Hines

Mike worked for Dennis at Market Development and Metromail for more than 20 years, in Computer Operations, Production, Programming, and Management, before joining DMAS in 1995.  Today, Mike coordinates many of the services provided for our clients involving File Conversions, List Hygiene, Merge/Purge, Order Processing, Programming, and Special Requests.
Tom Donovan

Tom joined the company in late 1993 as a part-time employee performing basic tasks, and soon found himself with a full workload and a full-time job, developing early versions of many of the applications that are still in use today.  Tom's ability to adapt, learn, and exceed customer expectations gives him a real step-up regarding our list management services.
Whatever it takes to accomplish the most demanding requirements of a client, he knows how to get it done.
Travis McMillian

Travis joined the team in 1998 as a list order processor.  He was soon promoted to IT Manager, and later also assumed the newly formed role of Internet Services and Applications Architect.
As IT Manager, Travis oversees new system builds, systems maintenance, server and workstation upgrades, and client tickets related to Internet services.  As ISA Architect, Travis works with clients and management to direct the creation and maintenance of web services, such as the NetCounts system and the PowerTools Cloud Apps.
Cherie Hodgkins

Cherie joined DMAS in March, 1995.  Prior to that time, she worked with Dennis and Mike at Market Development Corporation and Metromail.  When she joined the group, she was the Data Entry Supervisor, hiring, training, and managing data entry personnel.  When information collection methods changed, she took over other duties.  They include human resources tasks, annual reports and reviews, supply acquisition, payroll, and all accounting duties.
Cherie also serves as our Social Director.
Paul Chua

Paul moved to the United States and has been working at DMAS for more than 10 years.
He is involved in Programming, Computer Operations, and List Order Processing to meet our customers' expectations.
Adrian Mitchell Coats

Adrian is the latest edition to the DMAS team.  While continuing his education in information and computer technologies, Adrian is helping DMAS in the leap foreword into the modern day computing world.
His duties include updating the company website, engaging in other web projects, helping to maintain the networks and archives throughout the office, and other related tasks as opportunities present themselves.
Adrian hopes to contribute new and more modern technology to the team, as well as keep DMAS moving foreword into the future of Direct Marketing.
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